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Cover of 22 Irrefutable Laws of Advertising And When to Violate Them

22 Irrefutable Laws of Advertising And When to Violate Them

Published2006

Pages350

Formatpaperback

PublisherWiley

Future life Word-of-mouth advertising World war (1914-1918)World war (1939-1945)World war, 1914-1918 World war, 1939-1945

Synopsis

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

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About Michael Newman

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