Marketing to the Affluent

Name: Marketing to the Affluent
ISBN: 9780070610477

Thomas J. Stanley

Published1997

Pages336

Formatpaperback

PublisherMcGraw-Hill Education

&Advertising - marketing Advertising - techniques Affluent consumers Affluent consumers--psychology African american single people

Synopsis

The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.

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About Thomas J. Stanley

Thomas J. Stanley

1944–2015

American businessman

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