Name: Me, Inc. How to Master the Business of Being You A Personalized Program for Exceptional Living
ISBN: 9780470100301

Synopsis

Advance praise for Me, Inc "Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture--you! Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise." --Ken Blanchard, coauthor of The One Minute Manager? and Leading at a Higher Level "Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value--value that eloquently translates into success throughout every facet of your life." --Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather "The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible." --Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV "In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years." --James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration "Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further." --Teri Schindler, Media Consultant, Patrick Davis Partners

Recommendations

The Effective Executive

by Peter F. Drucker

Drucker's classic from 1967 is the intellectual grandfather of Ventrella's approach—he literally invented the concept of managing yourself as a business entity. Where Ventrella gives you the contemporary toolkit and worksheets, Drucker provides the philosophical foundation about why treating your life like an enterprise actually works, with his characteristic clarity about what 'effectiveness' really means versus mere busyness.

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Feng Shui Made Easy Designing Your Life with the Ancient Art of Placement

by William Spear

These Stanford design professors take Ventrella's 'treat yourself as a project' concept and add the creative problem-solving dimension—they literally have you prototype different versions of your future before committing to one. It's less about branding yourself and more about iterating your way to a life that actually fits, using design thinking instead of business strategy, which gives you a refreshingly different angle on the same fundamental question.

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The Courage to be

by Paul Tillich

This Japanese dialogue-based book applies Adlerian psychology to the exact same life-transformation goal as Ventrella, but challenges some of his assumptions—particularly around how much your past should define your personal brand and whether you're actually building a 'self' or just performing one. It's a philosophical counterweight that'll make you reconsider what 'mastering' your life actually means.

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Friendship Bands Braiding, Weaving, Knotting

by Marlies Busch

Here's your genre surprise: a botanist's lyrical essays about reciprocity and interdependence in nature. It's a deliberate counterpoint to the 'Me, Inc.' framework—Kimmerer asks what happens when you stop thinking of yourself as a standalone enterprise and start thinking about what you're in relationship *with*. If Ventrella's book is about optimization, this one's about belonging, and reading them together creates a genuinely productive tension.

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Atomic Habits An Easy & Proven Way to Build Good Habits & Break Bad Ones

by James Clear

Clear takes the personal-brand-as-business concept and zooms in on the actual mechanics of how change happens—through tiny, compounding systems rather than grand vision statements. Where Ventrella helps you architect your life's direction, Clear shows you how to actually *build* the daily infrastructure that makes that direction stick, with the kind of behavioral specificity that transforms abstract goals into automatic actions.

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