
Ideas are like buses, you wait forever and then 500 come along at once. The Big Idea Book is 500 novel, ingenious and downright crazy ideas designed to inspire, amuse and divert. Developed by the team behind the innovative website, Idea-a-Day at it covers everything from business to travel, politics to money and everything in between. Idea-a-Day has a vast network of followers and contributors - some famous, some infamous, some revered, some reviled – who post ideas to be read, enjoyed, used or abused. Seth Godin, Malcolm Maclaren and Wayne Hemmingway are just a few of its fans. In The Big Idea Book all this creative energy is mixed together with unpublished ideas, quotes, cartoons, illustrations and thought-pieces to give creatives and cool office types a visual and intellectual treat guaranteed to kickstart the imagination and creative flair!

by Roger Von Oech
Von Oech's book is essentially a creative companion to Owen's collection—it's structured around exercises and thought experiments designed to unlock lateral thinking rather than just presenting ideas. Where The Big Idea Book shows you 500 finished ideas, this one teaches you the mental tools to generate your own, making it feel like a natural next step for someone energized by creative possibility.
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by Mohammed Saleh Uddin
This is a deliberately unconventional choice—it's not a traditional narrative book but a deck of cards with cryptic prompts originally created by musicians to break creative blocks. It shares The Big Idea Book's DNA of bite-sized inspiration, but operates almost like a modern oracle, forcing you to think sideways about problems rather than presenting solutions wholesale.
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by Alan Fletcher
Fletcher's visual essay collection (published in 2001, just before Owen's book) captures that same spirit of delightful tangents and unexpected connections, but through the lens of graphic design and visual culture. It's gorgeously illustrated and reads like a cabinet of curiosities—each page a small idea or observation that makes you see the world differently, much like Owen's collection but with more emphasis on the *why* behind creative thinking.
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by Heinrich von Pierer
Here's the surprise recommendation: if you loved the *idea* of ideas in Owen's book, Isaacson shows you how the biggest ideas actually get born, tested, and transformed into reality. It's narrative nonfiction rather than a quick-hit collection, but it traces how innovation actually happens through the stories of real people—from Ada Lovelace to Steve Jobs—giving context and drama to the creative process.
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by Ichirō Suzuki
Kleon's slim, visually playful manifesto speaks directly to the creative energy you found in The Big Idea Book, but focuses on how to *use* ideas rather than just collect them. It's part advice, part provocation, and reads like having a conversation with a thoughtful artist who's figured out how to turn inspiration into actual work—perfect for someone energized by creative possibility but wondering what comes next.
View bookDied 1622
Biography coming soon.
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