The Brand Gap How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
Marty NeumeierPublished2006
Pages194
Formatpaperback
PublisherNew Riders
Synopsis
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
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About Marty Neumeier
Biography coming soon.
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