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Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)

Name: Thinking About Answers: The Application of Cognitive Processes to Survey Methodology (Research Methods for the Social Sciences)
ISBN: 9780787901202

Seymour Sudman

Published1995

Pages304

Formathardcover

PublisherJossey-Bass

Authors Chinese american authors English fiction--irish authors Irish authors Japanese authors Marginality, social

Synopsis

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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