Evan Spiegel

“We never saw Google+ Circles or Facebook Lists as reflective of the way our friendships play out.”

“Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, f...”

“I snap with my mom. It was a great way for me to see my dog when I was in college. We send selfies, too.”

“For Snapchat, the closer we can get to 'I want to talk to you' - that emotion of wanting to see you and then seeing you - the better and better our product and our view of the world will be.”

“If we take a step back and look at what Snapchat is, it all starts with the camera.”