Leonard Mlodinow

“By subliminal, I mean things that occur in our world that are below the threshold of consciousness but do have a psychological effect on us.”

“'Subliminal' is about how we misinterpret our behavior because we're unaware of what our unconscious minds are doing.”

“In all our perceptions, from vision to hearing, to the pictures we build of people's character, our unconscious mind starts from whatever objective data is available to us - usually spotty -...”

“I think the fun of following the movie box office and stocks is very similar to the fun of sports - all three combine passion and unpredictability.”