Peter Drucker

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

“Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.”

“Unless commitment is made, there are only promises and hopes... but no plans.”

“The most important thing in communication is hearing what isn't said.”

“The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.”

“No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human...”

“The computer is a moron.”

“My greatest strength as a consultant is to be ignorant and ask a few questions.”

“Making good decisions is a crucial skill at every level.”

“Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“The purpose of a business is to create a customer.”

“Business, that's easily defined - it's other people's money.”

“Plans are only good intentions unless they immediately degenerate into hard work.”

“Efficiency is doing things right; effectiveness is doing the right things.”

“There is nothing so useless as doing efficiently that which should not be done at all.”

“Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more, and more expensive clerks even though they call them 'operat...”

“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”

“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”

“Executives owe it to the organization and to their fellow workers not to tolerate nonperforming individuals in important jobs.”