Phil Knight

“I'm Phil Knight, and I don't believe in advertising.”

“You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.”

“If you're trying to get into the sports business, you really have to find a niche.”

“We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.”

“A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's been with me ever since.”

“I think I'm not a natural-born salesman, for sure, but If I have a product I really believe in, I can overcome some of the shyness and get through the things that aren't natural to me.”

“I think a businessman can be an artist just as much as a writer or a sculptor, so I'm real proud of what the company has become.”

“I've said many times that I might as well have webs between my toes.”