Richard Edelman

“I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There wa...”

“We do everything from community management to specific marketing promotions.”

“Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.”

“We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mains...”

“The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear.”

“Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.”

“The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.”

“The separation of audience into tribes preferring to reinforce their own views with media of similar ideological stripe makes true debate impossible.”

“We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't alway...”

“Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.”

“There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.”

“As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.”

“Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.”