Richard Thaler

“For amateur golfers, I think one of the biggest mistakes is to model their play on professionals.”

“As every successful parent learns, one way to encourage good behavior, from room-cleaning to tooth-brushing, is to make it fun. Not surprisingly, the same principle applies to adults. Adults...”

“The main thing that you learn in grad school, or should learn, is how to think like an economist. The rest is just math.”

“You go out on the practice range, and something kind of clicks, and you start hitting the ball very crisply. And you're sure that you've found it, the holy grail - that all you have to do is...”

“Everyone knows it's dangerous to ingest gasoline or to inhale its fumes. But I am starting to believe that merely thinking about the price of gasoline can damage cognitive processing.”

“Leaders are important but not omnipotent.”

“Tort reform is a complicated subject and not a panacea.”

“If the government can manage to collect and release personal information in a secure and useful way, so can private companies, which will empower consumers to become better shoppers.”

“Whenever I'm asked to autograph a copy of 'Nudge,' the book I wrote with Cass Sunstein, the Harvard law professor, I sign it, 'Nudge for good.' Unfortunately, that is meant as a plea, not an...”

“You can't make evidence-based policy decisions without evidence.”

“Many Americans say they want to be organ donors, but they just don't get around to acting on their intentions. Helping these potential good Samaritans overcome their inertia could prolong th...”

“In the world of traditional economics, it shouldn't matter whether you use an opt-in or opt-out system. So long as the costs of registering as a donor or a nondonor are low, the results shou...”

“There can be legal conflicts over whether registering intent is enough to qualify you as an organ donor or whether a doctor must still ask your family's permission.”

“Lotteries are just one way to provide positive reinforcement. Their power comes from the fact that the chance of winning the prize is overvalued.”

“Payroll savings plans are vital because they are essentially the only way that middle-class Americans reliably save for retirement.”

“High school seniors should receive help in how to think about a student loan and how to make sure that the education bought with the loan offers good prospects for repayment.”

“It's essential that we understand things like the free-rider problem, but we also need to understand that, fortunately, humans are a little nicer than economists give them credit for. Some p...”

“The sad truth is that many behavioral economists know very little about psychology.”

“The more we turn down questionable offers like trip insurance and scrutinize 'one month' trials, the less incentive companies will have to use such schemes.”

“Claiming that Social Security benefits are safe may sound naive, but my view is actually quite cynical. I believe that as long as the elderly continue to vote in large numbers, no Congress w...”