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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
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“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
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“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”
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“The secret of long life is double careers. One to about age sixty, then another for the next thirty years.”
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“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.”
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“I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me...”
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“You've gotta dance like there's nobody watching, Love like you'll never be hurt, Sing like there's nobody listening, And live like it's heaven on earth.”
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“So many books, so little time.”
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“You know you're in love when you can't fall asleep because reality is finally better than your dreams.”
“The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid.”
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