“I always loved designing, but the context needs to be right, and have a positive perspective.”

“Photography has always been about documentary, the depiction of the instant, a moment, sometimes a place. Each project is somehow an experimentation of a specific context or a character.”

“Hedi was and is still misspelled 'Heidi,' and my perception of genders ended up slightly out of focus from an early age.”

“I like the ritual, the liturgy of a well-crafted, emotional fashion show. I will never be jaded with this side of fashion. The catwalk is pure anthropology, something like an esoteric encrypted parade. It can totally be replaced but it will be missed.”