“Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.”

“We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.”

“Diesel is the only example of a casualwear or sportswear company that became a luxury brand.”

“Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.”

“I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst, then you sure as hell don't deserve me...”

“You've gotta dance like there's nobody watching, Love like you'll never be hurt, Sing like there's nobody listening, And live like it's heaven on earth.”

“So many books, so little time.”

“You know you're in love when you can't fall asleep because reality is finally better than your dreams.”

“The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid.”