Dieter Rams

“Products have to be designed in a way that they are comprehensible.”

“I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.”

“As designers, we have a great responsibility.”

“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”

“I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.”