“I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.”
0 likes
Author detail
This author page remains available for legacy URL compatibility, including alias-backed slug support.
Quotes
Showing 1-20 of 76
“I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.”
0 likes
“IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be...”
0 likes
“I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your t...”
0 likes
“Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time wi...”
0 likes
“I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.”
0 likes
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowin...”
0 likes
“Think of social media as the Internet. I can't think of anyone betting against the Internet in 2012.”
0 likes
“Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a loca...”
0 likes
“I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.”
0 likes
“Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.”
0 likes
“Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand...”
0 likes
“Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports...”
0 likes
“Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs....”
0 likes
“I'm concerned a little bit with the culture of celebrating the fundraise. My dad taught me that when you borrow money it's the worst day of your life.”
0 likes
“It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'”
0 likes
“I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.”
0 likes
“Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.”
0 likes
“From age 16, I lived and breathed wine. I read every magazine and book about wine.”
0 likes
“I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference...”
0 likes
“99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble.”
0 likes