Giorgio Armani

“I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.”

“I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around.”

“I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet.”

“I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations...”

“I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but...”

“The idea of the museum is to show my work since the start, and I wanted to show all of it, not just to choose between different pieces. They are grouped together in themes - minimalism, andr...”

“Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world.”

“If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly...”

“I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yoursel...”

“When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would...”

“I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated...”

“Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a dis...”

“I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then t...”

“You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works.”

“I learned little by little. I learned how to draw. I learned how to tell the difference in the quality of fabrics - the subtle differences. I started with collections for men. So my first co...”

“To create something exceptional, your mindset must be relentlessly focused on the smallest detail.”

“Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one.”

“Creative work gives you an almost indissoluble connection with people.”

“Never in my wildest dreams did I entertain the idea that I would become a fashion designer.”

“This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not d...”