James Cash Penney

“Courteous treatment will make a customer a walking advertisement.”

“A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.”

“I believe a man is better anchored who has a belief in the Supreme Being.”

“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.”

“Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.”

“I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.”

“The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.”

“The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.”

“I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.”

“The keystone of successful business is cooperation. Friction retards progress.”

“The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.”

“The Golden Rule finds no limit of application in business.”

“Clock watchers never seem to be having a good time.”

“No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.”

“Luck is always the last refuge of laziness and incompetence.”

“The best teamwork comes from men who are working independently toward one goal in unison.”

“No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.”

“Salesmanship is limitless. Our very living is selling. We are all salespeople.”

“Every man must decide for himself whether he shall master his world or be mastered by it.”

“Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.”