Katrina Lake

“I find it is a bad habit to look at social media before bed, so I try to read something on paper - not on my phone - before I go to bed.”

“I've always enjoyed shopping and loved fashion, but my interest as an entrepreneur was definitely more about the opportunities I saw to change the future of retail. My sister was a buyer in...”

“Find someone within the company who is on another team but is at a similar level or role as you to be a friend, a sounding board, and a place to go for candid feedback. Find a mentor within...”

“I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.”

“Not a manager or an executive yet? It's not too early to practice. Many companies are always looking for people to volunteer to help coordinate happy hours, onboard new employees, or plan th...”

“Every day, every one of us sets the stage for our sentiment, our confidence, and our success by getting dressed. When you feel great, when you feel your best, it opens up a world of possibil...”

“Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.”

“Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description by being an open resource for others in the co...”

“I like to wear more traditional work outfits like pants and a blouse, but I want the blouse to have something that is a little bit different and interesting - like with some studs on it or a...”

“There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is rea...”

“'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a vi...”

“Brick and mortar stores will ultimately mark down between 50 to 60% of its merchandise because they don't know who's walking in the door on any day, so they lose control.”

“Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing...”

“I'm most passionate about personalization. I firmly believe that personalized experiences with brands will most drive loyalty and relevance for customers in the future.”

“The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an opportunity to provide a service for people who...”

“When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in...”

“I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to look stylish and feel my best. Spending a day at the mall or devoting hours of...”

“When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.”

“Ultimately, I didn't quite find the company I wanted to join, but I met more than 100 entrepreneurs and realized that all these entrepreneurs were just as unqualified as I was. If I wanted t...”

“I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn't love the work environment in a hospital.”