Kevin Plank

“I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.”

“The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.”

“All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.”

“As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.”

“Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipme...”

“In getting Under Armour started, like any business, I think, number one, you need a great idea.”

“At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.”

“There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.”

“Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.”

“When I tell you it's an Under Armour T-shirt, your question should be, 'What's it do?'”

“In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.”

“I love Under Armour, and I would like stockholders to know that I am very committed to our company.”

“I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars,...”

“I don't want to be characterized as the big booster guy.”

“Brands are all about trust. That trust is built in drops and lost in buckets.”

“I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who g...”

“Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are more people that want to spend their days burning things down th...”

“Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.”

“The purpose of Disneyland is to make people smile.”

“When you're winning, you're creating a dynasty.”