Loren Weisman

“Are you selling out when you are selling? Stay true to you your integrity, morals, and honor, before, during and after the sell.”

“The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products m...”

“Your story, shared with authenticity can do more to sell you than any sales pitch, marketing piece or ad.”

“The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like don’t know anything at all.”

“Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.”

“Stay Calm, Stay Covered, Stay Considerate, Stay Cautious & Stay Caffeinated.”

“Would you want anyone to read, See or hear... that picture, video, blog, quote, audio or rant... tomorrow, next week, next month, next year or in five years? Then don't post it today.”

“Please give credit where credit is due. Are you up to code? With your content creation conduct? Honor the creators if you are going to use their content to promote yourself or your business...”

“Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and t...”

“The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your...”

“Anyone can have the best product, people and team, but arrogance, ignorance and avoidance when it comes to communication will destroy any brand, concept or company.”

“If you are working yourself to death, how can any investor feel safe, confident and secure investing in you?”

“A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.”

“Your volumes can speak volumes. That extra awareness of your 12,3,6 and 9 when it comes to volume, story and dynamics can spotlight the difference between the consummate professional and the...”

“Confidence is sexy, but sexy does not necessarily make someone confident, competent or able to do what they claim they can. Don't let looks fool you.”

“I trust those with discipline much more than I trust those with motivation to get the job done. Motivation often times shows an expiration date. Those with true discipline have the endurance...”

“Take the time to vet the source before you make it a resource. The influx of fake authority, false answers and fabricated tips, sprinkled with only motivation and inspiration has been leadin...”

“All the drive in the world is worthless if you are driving yourself off a cliff.” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How”

“Your focus on only motivation, instead of expanding your reach and knowledge through education, communication and comprehension, is the reason for stagnation in your forward motion.”

“Are the professionals that are pitching you online only marketing their services and products? Or are they also delivering messages of authenticity, authority and education? There is an abun...”