Ron Ben-Israel

“When I celebrated my bar mitzvah, there was no cake. Today, there is no such thing as a bar mitzvah in the United States without a special cake. It can be even more complicated and expensive...”

“In a bar mitzvah, you do the candle-lighting ceremony with the cake. Every birthday, the cake is the big moment.”

“A chocolate cake can include almond praline or blackberry, and a vanilla one can have cinnamon, cappuccino, or pistachio... Each is distinctive, and I bake only to order.”

“In the past few years, we've been doing amazing stuff with desserts. Pastry chefs have been using herbs and spices in their desserts. So vanilla cake doesn't have to be just vanilla, it can...”

“I have a showroom where we experiment with twelve cakes. We develop sketches and ideas for cakes for the next season. We work with the top fashion designers to see what type of lace they are...”

“Martha Stewart convinced me to have a business. She sometimes takes a very personal interest, and she kept saying, 'You have to open your own business,' and gave me chances. She took my cake...”

“My parents were artists, so my salvation was to make pretty things - and ultimately delicious things at the same time.”

“I imagine I appear very outgoing, and I do enjoy people and parties and being involved in life. I am also a very private person, and I value my quiet time. I think people assume I am just a...”

“I have a crusade against fondant, also shortening. There's no reason why wedding cakes can't taste good if you know what you're doing.”

“The most successful person is the one who is most inspired. That is true in food and in life.”