Satoru Iwata

“Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to start.”

“Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for our Wii Remotes faster than smart devices did.”

“The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think impossible possible.”

“It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially so with Wii U because it has unprecedente...”

“I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.”

“Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games f...”

“Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in other words, availability of certain technol...”

“We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.”

“Needless to say, nobody is born an avid gamer.”

“Making games look more photorealistic is not the only means of improving the game experience. I know, on this point, I risk being misunderstood, so remember, I am a man who once programmed a...”

“Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.”

“The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences and becoming more and more fond of video games, they become the exp...”

“In the digital world, content has the tendency to lose value, especially on smart devices. We finally found solutions to the problem. We will not merely port games developed for our dedicate...”

“For young players, classic games are brand new. For others, they are a way to feel young again.”

“The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.”

“Games already pretty much have reached the point of photo-realism. Working on more intense graphics is not the only path we can take anymore. Simply relying on the sheer horsepower of the ma...”

“Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.”

“What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one another: they actually represent toys of Ninte...”

“People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And an engineer. And a designer. And I marketed our games. I also ordered food. And I helpe...”

“Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want...”