Satoru Iwata

“Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.”

“When it came time to take a job, I had the distinction of joining the smallest company of any graduate in my class. I left to become only the fifth full-time employee of HAL, and when I told...”

“It was very fortunate for Wii that a lot of households around the world decided to connect the Wii to the living room TV.”

“I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referr...”

“What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.”

“Video games are meant to be just one thing: Fun! Fun for everyone.”

“If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think I'm so bad for maximizing the long-term value of Nintendo.”

“Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, trigg...”

“We believe a truly new kind of game entertainment will not be realized unless there is a new way to connect a player to his game.”

“We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.”

“As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement b...”

“I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.”

“Nintendo's mission is to try to make people happy, to try to make people smile.”

“What Nintendo will do is simply try to do our best, believing that our strategy is right.”

“First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct.”

“At Nintendo, we do not run from risk. We run to it.”

“We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion was that there is no other way than to let as many...”

“In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.”

“Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.”

“If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, w...”