Simon Mainwaring

“Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much mor...”

“Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.”

“Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on S...”

“Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.”

“There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as i...”

“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social resp...”

“The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing...”

“Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.”

“Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in the...”

“The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of...”

“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.”

“Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.”

“As we all know, lasting relationships can't be rushed.”

“In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones tha...”

“There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of somethi...”

“Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the for...”

“Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire coun...”

“When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people w...”

“Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of...”

“Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.”