Simon Sinek

“We cannot find a new passion. We can only find better places for our passion to flourish.”

“There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.”

“To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.”

“Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons...”

“To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the compan...”

“Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.”

“More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people...”

“Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tell...”

“Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.”

“Actions speak louder than words. All companies say they care, right? But few actually exercise that care.”

“When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to...”

“TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.”

“The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clie...”

“Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining....”

“Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. An...”

“The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.”

“In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we.”

“Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own per...”

“If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respec...”

“If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.”