Stefan Sagmeister

“By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of cour...”

“I am not a religious person myself, but I did look for nature. I had spent my first sabbatical in New York City. Looked for something different for the second one. Europe and the U.S. didn't...”

“U.K. psychologist Daniel Nettle thinks of happiness as a carrot on a stick, designed by evolution to show the right way, and also designed so that we will never permanently reach it. We like...”

“Any excuse to get away from the computer screen is welcome.”

“I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider...”

“People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers.”

“Downtown Toronto is a very good place to talk about the neutrality of modernist architecture. I'm sure this kind of box-building was interesting in the Twenties, Thirties and Forties, but I...”

“In running, I know that I can train as much as I want and I'm never going to break the world record for the five miles. It's partly genetics; I'm just not built for it. But if I worked reall...”

“I didn't think that personal style had much value in graphic design.”

“You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things.”

“I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And I probably will need a hobby as a leveling mechanism. In a career, I'm definitel...”

“I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you've...”

“I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers.”

“If you want to communicate something, you'd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylist...”

“The question I wanted to answer was, could I train my mind to be happy the same way one trains one's body?”