William Zinsser

“Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.”

“Write about small, self-contained incidents that are still vivid in your memory. If you remember them, it's because they contain a larger truth that your readers will recognize in their own...”

“I almost always urge people to write in the first person. Writing is an act of ego and you might as well admit it.”

“Less is more.”