GZ
Gerald Zaltman
7
Books
0
Quotes
Bibliography
Books by Gerald Zaltman
Strategies for planned change
1977
Cómo piensan los consumidores lo que nuestros clientes no pueden decirnos y nuestros competidores no saben
2004
Theory construction in marketing: Some thoughts on thinking (Theories in marketing series)
2009
How Customers Think Essential Insights Into the Mind of the Market
2003
Consumer Behavior Basic Findings and Management Implications
1983
Readings in Consumer Behavior: Individuals, Groups and Organizations
1984
Hearing the Voice of the Market Competitive Advantage Through Creative Use of Market Information
1991
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